01 Problem
Devotional art business needed to scale wholesale→D2C without losing reverence. Platforms couldn't handle 50K+ bilingual SKUs with cultural metadata and enterprise purchasing.
02 Approach
Bilingual Next.js storefront (next-intl, Hindi/English), Cloudinary media optimization, Supabase/PostgreSQL for catalog/orders/auth, Zustand client state. Custom gallery honoring artwork — zoom, multi-angle, cultural metadata. Architecture separates catalog complexity (admin) from buyer simplicity (storefront). Corporate gifting flow for SBI, Bikaji, Zee News with bulk ordering/invoicing.
03 Outcome
Live at enterprise scale. 50K+ SKUs bilingual. SBI, Bikaji, Zee News for corporate gifting. Order-to-delivery tracking. Wholesale→direct revenue without headcount. Cloudinary media optimization cut load times. Bilingual SEO for Indian market.
04 Why it matters
Because craft carried with devotion shouldn't have to choose between soul and scale.